Our commercial solutions expand on our industry-leading scientific and regulatory offerings to maximize the potential of your program throughout development and the commercial lifecycle.
Commercial Assessments
A broad strategic overview of the potential markets and opportunities to position a product for success. Tailored for individual clients but recommendations typically inform early development priorities or “go / no go” decisions based on the following analyses:
- Market Sizing and Framing
- Patient & Provider Journey
- Payor Landscape
- Unmet Needs
- Competitive SWOT
- Target Product Profile
Competitive Value Optimization
A strategic engagement designed to confirm drivers of market access / uptake and optimize potential value differentiators vs. future competition. Output informs key development decisions and/or optimal product positioning and requirements for out-licensing or commercialization by Sponsor. Analyses will typically include:
- Focused KOL / Payor Market Research
- Value Proposition
- Competitive Analyses and Scenario Planning
- Product Positioning Strategy
Launch Playbook
A turnkey planning tool based on industry best practices designed to support cross-functional resource planning and optimization for commercial launch.
Go-to-Market Strategy and Launch Execution
Focused research and consulting engagements designed to determine specific access and promotional decisions (targeting, distribution, etc) and opportunities for in-market patient engagement.
